Theappealliesinthecombinationofvisualandauditorytriggers.Viewersaredrawntothemeticulous,oftensatisfyingprocessofdecoratingorhandlingthecupcakes,whichprovidesavisualfeast.Theprimaryattraction,however,isthesoundscape.Thegentlecrinkleofacupcakeliner,thesoftsquishoffrostingbeingpiped,thedelicatetapofsprinkles,andthequiet,close-upsoundsofsomeoneeatingthecupcakecreateadeeplyrelaxing,tinglingsensationknownasAutonomousSensoryMeridianResponse(ASMR).Thissensoryexperiencecanhelpreducestress,alleviateanxiety,andpromoteastateofcalm,makingitapopularformofdigitalrelaxation.