ASMR,whichstandsforAutonomousSensoryMeridianResponse,isapleasant,tinglingsensationthattypicallybeginsonthescalpandmovesdownthebackoftheneckandspine.It'striggeredbyspecificauditoryorvisualstimuli,oftenreferredtoas"triggers."IntheU.S.,ASMRhasbecomeamassiveculturalphenomenon,largelydrivenbyplatformslikeYouTube.Itspopularitystemsfromitseffectivenessasatoolforrelaxation,stressrelief,andsleepaidformillionsofAmericans.Commontriggersincludewhispering,tapping,personalattentionrole-plays,andthecrispsoundsofhandlingobjects,whichcreatorsproducetohelpviewersunwindandcombattheanxietiesofmodernlife.