ASMR(AutonomousSensoryMeridianResponse)referstoatingling,relaxingsensationtriggeredbyspecificsoundsorvisuals.KoreanASMRvideosarepopularduetotheirhighproductionquality,creativecontent(likemukbangs,role-plays,andwhispernarratives),andthesoothing,rhythmicnatureoftheKoreanlanguage,whichappealstointernationalaudiencesseekingstressreliefandimmersiveauditoryexperiences.